Frequently Asked Questions:

What are Tire Letters?

Tire Letters (Tire Lettering) can be used on practically any type of tire or rubber surface. There are many types of tires, however raised rubber tire lettering can be commonly seen on automobile tires (Cars, Trucks, Motorcycles) but also on other recreational vehicles (Go Carts, Golf Karts, Bicycles, RC Cars and more!).

How are Tire Letters made?

Tire Letters are made by converting digitally created artwork of shapes, letters, words, designs and cutting them out of a specially created dual-layer synthetic rubber compound.

Who can join the distributor network?

Anyone can join the distributor network! While established shops, stores and business may already have access to customers, anyone can supply and source these products.

Does it cost any money to join the network?

No. Joining the network is free with no minimum obligations! 

What will my profit margin be?

You profit margin will be determined by the package you select and the level of inventory/product needed. Typically, distributors will see wholesale discounts of roughly 35% - 50% off retail.   

Do you offer exclusivity?

Yes, exclusivity is available upon request. You will need to contact us to check availability. 

How am I paid?

When you sell a product, you keep the money. It's that simple.

Can I earn commission off my individual sales?

Yes. If you prefer to only manage your sales, Tire Stickers is hiring Brand Advocates. You can find more information and apply here.



Which product should I choose, Short Term or Permanent?

Our Short Term Peel and Stick product is designed for car shows, photo shoots and races (sprint, drag, endurance, time attack, etc.).  It is quick and easy to apply and meant to be disposable after a few hundred miles of driving your tires.

Our Permanent Raised Rubber Letter kits are designed for daily drivers and long term durability.  These decals are meant to last the lifetime of the tire and are completely cleanable!

How many decals per kit?

Tire Stickers sell our letter and logo kits as a complete set for the entire car.  There is a 12 character maximum for each phrase requested so if your phrase exceeds 12 characters you will need to place an order for another kit.

Each tire letter kits is sold in quantities of 4 or 8, designed for all four tires on the vehicle.  If you select 4, you will receive a phrase to cover on side of each tire, top or bottom. If you order 8, you will receive enough for top and bottom of each tire. For example, ordering a "MICHELIN" tire letter kit of 4 will be for each tire, one side whereas a tire letter kit of 8 will be the phrase "MICHELIN" on top and bottom of the tire.

If you would like to order bulk quantities, change the quantity count using the button next to the Add To Cart selection

What is included with each order?

Each tire letter kit order will include the Tire Stickers product, application and removal instructions and our unique application adhesive (Permanent Raised Rubber Letter kit only).

Are Tire Stickers sold as individual letters or a decal kit?

We do not sell 'cookie-cutter' letters that will take hours to apply and risk incorrect spacing and orientation! Our tire letter kits are curved to fit our tire exactly as ordered and are a continuous decal on transfer film for quick and easy application.  No risk of getting adhesive on your fingers or having issues with proper placement of decals!

I'm not sure what size letter height to order, how do I pick the right letter height for my tire letter kit?

One of the biggest risks of damage to your Tire Stickers is ordering too large for the tire sidewall surface.  The tire has a designated tread bead and inner bead that defines the tire sidewall surface, this is the 'safe area' for application of tire letter kits.

Sportbike and off-road motorcycle tires have a standard size, so don't worry about selecting a tire letter height!

There are two methods of determining the proper fitment for your tire:

  1. Measure the sidewall surface with a ruler - Be sure to measure the sidewall, NOT the entire surface from tread to wheel!  If you have any doubt, send us a photo!
  2. Generic Tire Sizing guidelines - Use the generic tire sizing chart below to guide your decision.  Identify the aspect ratio or series (generally the middle number of the tire specification) and match to the chart.  Note: some tires may have a unique aspect ratio outside of these guidelines, when in doubt email us!

Tire Series Specification          MAX Recommended Letter Height

                   20                                                   0.5"

                   25                                                   0.75"

                   30                                                   1.0"

                   35                                                   1.25"

                   40                                                   1.25"

                   45                                                   1.5"

                   50                                                   1.75"

                   55                                                   2.0"


Tire Size: 245/45/R17    Recommended Height: 1.5"

When in doubt, it is safest to size the same height as the tire manufacturer's brand letters.  Anything larger may risk damage in cornering or standard driving conditions.

Can Tire Stickers produce white wall or color tire wall kits?

White wall kits, dash line kits, flares and other tire accents are all possible with Tire Stickers. Check out our shop to order!

Note: These kits are add more weight to the tire which may require balancing the wheel again. 

Can you make custom fonts for my letter kit?

Tire Stickers are available in virtually any font! Our tire lettering kits are offered in standard fonts in the Create Your Own section but you may also provide your own font if it is not listed by selecting "Font Note Listed" and adding your request to the Order Notes

Can you make custom logos or designs for my tire letter kit?

There are no design limitations with Tire Stickers! Whether you are looking for raised white lettering style, billboard style, white walls, custom logos, brand names, hashtags or a social media handle.

To upload your own design, click here.

What colors are Tire Stickers available in?

Tire Stickers are available in a variety of colors for each product type.

Short Term tire letter kits colors include: white, glow-in-the-dark, blue, red, green, orange, yellow, neon yellow, neon green, neon orange and neon pink.

Permanent raised rubber lettering kits are available in white, red, yellow and neon green.

We also offer custom multi-color designs to match custom PMS colors for larger quantity Tire Stickers orders.

I don't see my tire brand in your shop, how can I order?

If you do not see you brand in the Shop, you can order through the Create Your Own section! Be sure to request any special fonts by selecting "Font Not Available" and entering in the Order Notes section.


What shipping options are available?

We offer several shipping options including USPS and UPS standard and expedited options.  Not all shipping options come with tracking or delivery guarantee and in the event of loss Tire Stickers cannot replace at no charge.  If the guaranteed shipping is selected and a package is lost Tire Stickers will send you a replacement lettering kit immediately at no charge!

How can I rush my order?

Have a car show this weekend and need your tire lettering kit immediately?? A 24-hour production option is available for an additional cost at check-out. This will ensure your order is moved to the front of the line.  Be sure to select expedited shipping as well!

Does Tire Stickers ship internationally?

We are the only worldwide tire lettering company! With Tire Stickers distributors in over a dozen countries we offer prompt customer service and delivery to any location.


My Permanent Raised Rubber Tire Letter Kit included a glue bottle that is not full, is this enough glue for my order?

The Tire Lettering kit specialty adhesive should be used sparingly so as to avoid 'oozing' after applying to the sidewall.  The glue bottle is intentionally not filled completely and is more than enough to apply to your tire.  Should you need more glue due to an application issue or damage from driving, it is available through our Shop.

This adhesive is not standard super glue and should not be substituted!

I'm having trouble getting the letter kit to stick, what's going on?

The most important step is the tire preparation.  You may think the tire is clean but oil and dirt are difficult to remove, even new tires have to be thoroughly cleaned!  Proper cleaning will ensure a successful bond.

Customers with raised lettering or 'ribs' on the tires also may face challenges.  These areas require using a credit card or similar object to apply pressure in areas that are too narrow for your finger pressure.  Without a contact surface, the decal cannot bond!

If you still face challenges with application, contact for additional instructions.

Do I need to sand the tire sidewall prior to application?

Our product will adhere regardless of the sidewall surface including over raised, embossed and ribbed variations.  The Short Term Tire Lettering Kit will conform completely with the sidewall surface and the Permanent Raised Rubber Kit will overlay the surface. 

Does the wheel need to be balanced after installing a tire letter kit?

Our Short Term solution is made of a thin ink that adds essentially no weight and is flush with the tire sidewall surface.  Our Raised Rubber Letter kits are only 0.5mm thick and also will result in a negligible weight addition.

If you order a flare or whitewall Permanent Raised Rubber Letter kit you may need to consider balancing the wheels again since this adds more weight.


How do I clean my lettering kit?

The Short Term product is not intended to be cleaned once discoloration begins.  However, this can be cleaned once using acetone and a rag to lightly rub over the letters.  This will only provide ~50 miles of additional life.

The Permanent Raised Rubber Letter kits are designed to be cleaned after discoloring from rain, tire shine, snow, dirt, etc.  This can be done using a standard whitewall cleaning agent, dirt and oil remover or acetone / rubbing alcohol.

Will Tire Stickers come off with car wash or power washing?

Short Term and Permanent Raised Rubber Letter kits both withstand standard washing and power washing!

I lost a letter from hitting a curb, can you replace this?

Accidents happen, so we offer free tire letter replacement for missing letters just cover the cost of shipping.  Glue is an additional cost and can be purchased in the Shop.